Reach for the Target…bullseye! That’s exactly what many citizens engaged in at Target’s pop-up shop for the Jason Wu for Target event. Target has yet to open in Canada, but on February 23rd, the retailer hosted a one day only launch in Toronto, bringing a limited edition collection by Vancouver Designer Jason Wu. Held on King St. W, customers lined up around the block for over an hour waiting in anticipation to gain access to the entrance of the building. The pop-up shop opened at noon until supplies lasted. The shop had 2000 pieces in stock with a limit of 3 items per individual.
Kamila Czerwik, a second year accounting student from the University of Guelph, attended the event with her friend, Melanie Hernandez, a first year fashion student at George Brown College. Czerwik commuted all the way from Mississauga to meet up with Hernandez who had rushed to King Street right after class and started lining up 40 minutes before the shop was scheduled to open, like many others who waited for hours. “We waited for about an hour and 20 minutes, but the wait didn’t seem that long since I was with friends, and there was something constantly going on,” says Czerwik.
Many fashion bloggers and journalists interacted with the crowd, only adding to the anticipation to get shopping. The Target crew also kept the crowded line patient by providing hot chocolate, handing out miniature stuffed Bullseye dogs, engaging in conversation and answering any questions customers had.
Hernandez first heard about the event through Flare Magazine’s Twitter where she learned that stylist Brad Goreski and Jason Wu were going to make an appearance during the launch. “I wanted to see the clothes, but I was more excited to meet them,” said Hernandez.
Only a certain amount of people were allowed in at a time so there was enough room to move around, along with plenty of mirrors and space available for those who wanted to quickly try a top over their current outfit in order to avoid the busy line-up for the fitting rooms. Prices were also affordable as the majority of the tops started at $20
The line-up to gain access to the pop-up store certainly lasted longer than the actual shopping experience, but it was a satisfying wait. The clothing line is perfect for every body type and age group because of the classy and elegant designs Wu offers. Wu’s line is simple and very versatile. Each item can be worn in many different ways as the designs are perfectly made to pair with different types of styles from business to casual.
At the end of the day, Czerwik said, “It was definitely worth the wait. And since it was a one day event, you know that you are one of the few people who own something made by Jason Wu.”