Inspired by the Chanel 2012 spring show earlier this year, in which the show setting was made to resemble the inside of an airplane, Banana Republic took the idea literally when designing the fashion show for its new Mad Men collection, based on the hit AMC TV show. The February 29th preview was set onboard a Virgin America aircraft in-flight. The aircraft, flight 407, was flying from John F. Kennedy airport to LAX and contained actual paying passengers in addition to five well-known fashion bloggers, Keiko Lynn, My Style Pill, Saucy Glossie, She Finds and The Gloss.
The intention of the publicity stunt was for the bloggers to live-tweet the show using the Wi-Fi that all Virgin America planes now come equipped with. Banana Republic itself was also live-tweeting the event, continuously posting pictures to the Twitterverse. Saucy Glossie, Keiko Lynn and My Style Pill followed suit, posting pictures of the clothing to their thousands of Twitter followers while keeping them updated on the status of the various cocktails that apparently flowed on the plane.
Mad Men is set at the fictional advertising company of Sterling Cooper (whose name eventually changes but shall not be revealed here for the sake of any burgeoning fans, lest a plot twist be revealed.) The show is set in the ‘60s, a time of great social change and also, great fashion. Mad Men has received critical acclaim particularly for its historical authenticity and its visual style, winning fifteen Emmys and four Golden Globes in its four seasons. Its fifth season is set to start on March 25th.
This is the second Mad Men collection that Banana Republic is releasing in collaboration with Mad Men costume designer, Janie Bryant. It features nearly sixty-five pieces of apparel in classic retro shapes: nipped waists, shrunken cardigans and pencil pants for women, and fitted polos and tailored blazers for men. The collection also contains classic accessories such as money clips, cotton pocket squares and tie bars for the guys, while the women’s collection contains accessories like print scarves and leopard print pump heels. Inspired by the country club scenes in Mad Men, the colors of the collection are beige, fuschia and navy, with plenty of floral prints for the ladies.
According to Banana Republic Creative Director Simon Kneen, Bryant offered her sketches and actual artifacts from the production to help inspire the Mad Men theme. One look at the collection shows that whatever Bryant did to inspire the designers of Banana Republic worked. All the pieces in the collection are elegant tributes to a distant era and a beloved show. Says Bryant of the collaboration, “It’s so rewarding to help create a collection that will allow fans of the series to channel their own Mad Men style and take home fashionable items that are modern, not costume.” Fans of the show will certainly rejoice in being able to emulate their favorite characters at an affordable price. The collection hit stores across North America on March 1st.